Thesis

Логотип и визуальная идентичность — не «картинка», а система распознавания: устойчивая при scale (favicon→billboard), при контексте (light/dark/mono), и при spread (shareable, memetic). Pack синтезирует logo craft + identity systems + shareability механику, чтобы любой проект (Phrasis/Axona/Pegmill) получил identity, работающую на network-effect.

Network-effect lens: приоритизировать EUs про recognizability, reduction, memetic spread, consistency-at-scale — то, что делает identity распространяемой, не просто красивой.

Application targets (general capability)

Pack EUs feed: project brand decisions + Layer-3 production skills (reusable).

Waves (refined by commission 2026-05-25)

Commission delta: multi-signal curation (Amazon co-occurrence ×4 anchors + ★ rating + #ratings + Are.na canon) + 5-expert panel — добавлено 3 NEW книги, удалено 9 кандидатов, Wave C распущена, lens переформулирована. Evidence base + deliberation: commission-result.

Wave A — Logo craft (P0)

• Bokhua «Principles of Logo Design» (2022, Quarto/Rockport) — ✅ ON DISK (202pp, text extractable, no OCR). ANCHOR. 4× co-occ / 4.6★ / 336. Practical craft: golden ratio gridding, 8 mark types taxonomy, optical correction (bone effect/overshoot/balancing — rare depth), design process, brand guidelines. «Modernism in Design» chapter bridges design-functionalism; pictograms→Aicher. ~15-20 EUs.

• «Logos that Last» (Allan Peters) — 🆕 ADD P0. Сильнейший NEW сигнал: 4× co-occ / 4.8★ / 637. Iconic-mark craft, process.

• Airey «Logo Design Love» (2nd ed 2014) — 2× / 4.6★ / 891. Process, iconic mark methodology, accessible.

• Mollerup «Marks of Excellence» (rev 2013) — scholarly taxonomy of trademarks. Низкий rating-count (4.3★/29) = academic niche, НЕ weak — taxonomic foundation. Keep P0.

• Evamy «Logo» (2nd ed) — 2× / 192. 1300+ logos visual reference (image-heavy, OCR), P1 selective.

• Evamy «Logotype» (Laurence King 2012) — 🆕 ADD (user 2026-05-25). Wordmark / letterform-марки specifically — дополняет «Logo» со стороны wordmark-craft (то, чего нет у других в Wave A). Text-extractable, 337pp. ISBN 9781780672021. ✅ acquired.

Wave B — Identity systems (P0)

• Wheeler «Designing Brand Identity» — 4× co-occ / 4.7★ / 741. Identity-process bible (5 phases). P0.

• Müller «Logo Modernism» (Taschen) — ✅ confirmed канон: 4.8★ / 1035 / Are.na. Historical logo SYSTEMS 1940-80 (Bauhaus→corporate lineage; bridges design-functionalism).

• Airey «Identity Designed» — 🆕 ADD. 2× / 4.3★ / Are.na-10-Att. Visual-branding systems, companion к Logo Design Love.

• Johnson «Branding: In Five and a Half Steps» — 🆕 ADD. Respected practitioner process-канон (B1 настоял несмотря на 1× co-occ).

• Bierut «How to use graphic design...» — Pentagram process, real cases. P1.

• Millman «Brand Thinking» — P2 optional (interviews, diffuse — B4 anti-bloat flag).

• Cross-ref existing: [[aicher-munich-pictogram-grammar-system]], [[jaques-aicher-munich-olympics-1972-pictograms-visual-identity]], [[neumeier-brand-as-gut-feeling]], [[neumeier-when-everybody-zigs-zag]] (Brand Gap уже извлечён в design-functionalism).

Network-effect lens (was Wave D — design-properties prioritization, NOT marketing)

Реконструирована комиссией (Q1): фильтр приоритета по DESIGN-свойствам, которые *порождают* network-effect — НЕ мандат тащить marketing-книги:

• Recognizability — узнаваем при 16px favicon + monochrome?

• Reduction — minimal marks spread лучше (Rams less-but-better applied к logo)

• Consistency-at-scale — система (Aicher grammar), не one-off

• Berger «Contagious» STEPPS — optional single-concept cross-ref (чек-лист), НЕ книга-волна. Helmer [[helmer-7-powers]] cross-ref.

Conditional / Dropped (commission)

• Conditional: «Made by James» (Martin) — high Are.na(22-Att)/adoption(570) но pop/beginner tone (B2 flag); P2, EU-cap ~6-8.

• Dropped: LogoLounge Trendcasting (⚠️ anti-trend конфликт, 17 ratings) · Hook Point/Kane (marketing, Q1) · Wada Color Combos (→color-data-viz) · Grid Systems + Carter (→typography, покрыто) · History of Graphic Design (overlap design-functionalism) · From Type to Logo (niche, 63) · Identity Designed:Process (redundant) · GD New Basics (broad, не identity).

• Cross-pack deferred (demand-driven): Grid Systems, Wada — территория других packs; забрать если понадобятся.

Phases — pack-batch (linear, производит + закрывает knowledge-asset)

visual-identity уже прошёл P0-P1. EU extraction = P3+P4:

• Phase 0 — Thesis + slug + plan — ✅ DONE. Thesis: identity как recognition system; slug `visual-identity` в pack_registry; этот plan.

• Phase 1 — Multi-signal curation — ✅ DONE. Commission 2026-05-25 (Amazon co-occ ×4 anchors + Are.na + 5-expert panel → 9 core books, dropped 9) → ✋ source-list user-approved (option A). См. commission-result.

• Phase 2 — Acquire — ⬜ NEXT. P0 (7): Logos that Last, Airey «Logo Design Love», Mollerup «Marks of Excellence», Wheeler «Designing Brand Identity», Müller «Logo Modernism», Airey «Identity Designed», Johnson «Branding 5½ Steps». P1 (2): Evamy «Logo», Bierut. On disk: Bokhua. Extracted: Neumeier «Brand Gap». Via Anna's + 6-source skill. Image-heavy → OCR.

• Phase 3 — Extract в waves (~12-15 EUs/book; ~9 core → ~120-160 EUs). `/runa-pack-books`, `:pack<visual-identity>`. ◄ EU extraction

• Phase 4 — Hub ✅ DONE — `hub-visual-identity.podlite` (10 cross-cutting patterns, 51 EU-links, network-effect lens mapping + cross-pack + tensions). ◄ EU extraction

• Phase 5 — Closure ✅ (2026-05-25): closure events ✅ (pack_registry status→closed, final stats) · cross-pack synthesis hub update ✅ (5th pack added, total 1365 EU) · walking cross-podcast ✅ — 3 эпизода / ~12 мин audio (`10-audio/cross-book-2026-05-visual-identity/`: узнаваемость-как-система · от-стратегии-к-знаку · бренд-как-живая-система). Lifecycle: planning→active→closed.

Downstream-слои (Apply + Skills) — отдельно, on-demand, НЕ batch-фазы. Пак закрывается на P5 как knowledge-asset; слои потребляют EUs независимо, per-project/ongoing — как design-functionalism (closed 452 EUs), но его Phrasis-application всё ещё pending. Детали ниже: «Production skills layer» + «Application targets». Application tasks живут в project-space (Phrasis/Axona/Pegmill), не pack-space.

Progress tracker (обновлять после каждого шага)

Discipline: после каждого acquire/extract — обновить статус книги здесь. Статусы: ⬜ todo · 🔄 in-progress · ✅ done.

Phase status: P0 ✅ · P1 ✅ · P2 ✅ (10/11; Evamy «Logo» skip, Millman P2-opt) · P3 ✅ 10 books / 70 EUs (T1:21 T2:41 T3:4 T6:3 T9:1, all pyramids ✓) · P4 ✅ hub-visual-identity (10 patterns, 51 EU-links) · P5 ✅ CLOSED 2026-05-25 (events + cross-pack + podcast 3эп/~12мин audio). PACK CLOSED — full lifecycle complete.

Cross-pack relationships

• design-functionalism (452 EUs, closed): parent lineage. Aicher identity work + Neumeier brand + Adams typography = foundation. visual-identity = applied CRAFT layer above functionalism PHILOSOPHY

• color-data-viz (231): palette/contrast для logo color systems (multi-pack tag candidates)

• problem-solving (235): Helmer 7 Powers (network-effect) + inversion (anti-trend logo decisions)

Multi-pack tagging expected: logo-color EUs → `:pack<visual-identity,color-data-viz>`; identity-philosophy EUs → `:pack<visual-identity,design-functionalism>`.

Production skills layer (Layer 3 — DOWNSTREAM, не batch-фаза)

Existing graphic skills (enhance, не build from scratch):

• `/brand-visual` (IdeaLab) — brand guidelines → assets

• `/canvas-design` — visual art .png/.pdf

• `/brand` (IdeaLab) — multi-expert brand strategy

• `/podlite-brand`, `/theme-factory`, `/axona-frontend-design`

✅ BUILT 2026-05-25: `/runa-logo-forge` (`~/.claude/skills/runa-logo-forge/`) — variants → recognizability test (16px favicon + monochrome) → export SVG/favicon set; consumes visual-identity EU + registers eu_used. First Layer-3 production skill. Runa- prefix = consumes Runa pack. (Enhancing /brand-visual /canvas-design to consume EU = remaining, demand-driven.)

Network-effect lens (Layer 2 — goal, not pack)

Применять как фильтр приоритета EUs:

• Recognizability — узнаваем при 16px favicon + monochrome?

• Reduction — minimal marks spread лучше (Rams less-but-better applied к logo)

• Memetic — STEPPS (Berger): Social currency, Triggers, Emotion, Public, Practical, Stories

• Consistency-at-scale — система, не one-off (Aicher grammar applied)

Cross-references

• pack-creation guide — методология (этот pack = first application)

• design-functionalism plan — parent pack

• Chain bootstrap guide

• runa-pack-books skill — orchestrator

• axona-arena-research — 6-source acquisition